Balls for Every Occasion (Dollar Shave Club)

“Balls for Every Occasion” is the name of a campaign I created (alongside the talented Macy Ebright) and pitched to Dollar Shave Club for their Ball Spray through the M School. The entire process, from brainstorming a big idea to pitching over Zoom, took about 2 months in total. Although it was a difficult project, the jokes came easily.

The concept behind our campaign was the ball spray giving you the extra confidence you need to tackle any situation head on. From there, we imagined different scenarios in which one might need that extra boost of confidence. Dinner with In-Laws Balls, Open Mic Balls, Criticizing La La Land Balls, and many other situations were all thrown out on the table before we landed on the content below.

Take a look at our Big Idea, as well as various executions and videos we came up with below!