Jeni’s Splendid Ice Creams

On the Jeni's Splendid Ice Creams account, I contributed to various aspects of social media management, including posting, scheduling concepts, and producing content. Additionally, I played a role in trendspotting, copywriting for posts and comments, and actively engaging with the community both proactively and reactively. My responsibilities also involved analyzing metrics and insights for client-facing reports, as well as participating in TikTok content creation. Plus, I acted in a few TikToks.