Are You Okay?
Are You Okay? was a short film and subsequent marketing campaign my talented team and I created for the M School.
The film was shoot with boots on the ground, asking strangers on the street whether or not they were “Okay”, and what being okay means to them. The goal was to not only shed light on how many different kinds of okay there are, but also to challenge the viewer to reflect on their own wellbeing and determine what their own okay is.
After we completed the video, we ran ads and made posts on TikTok and Instagram (8k impressions!), as well as created a website that polls users of how they are doing and displays the results.
Check out the film below!