Universal Pictures

For Universal Pictures, I was deeply involved in managing social media activities for theatrical releases. This included posting, scheduling concepts, and contributing to concept ideation. I played a pivotal role in trendspotting to ensure our content remained relevant and engaging. Additionally, I was responsible for copywriting for both posts and comments, as well as managing proactive and reactive community interactions. My duties also included providing metrics and insights for client-facing reports and facilitating the setup and posting for trailer launches.