This is the house that Jack built.

Hi, I’m Jack!

I’m a social media strategist and digital marketer with 5+ years of experience building and executing social-first campaigns across entertainment, lifestyle, hospitality, and public sector brands. I specialize in turning cultural moments, PR initiatives, and performance data into high-impact content and paid media strategies that drive real business results.

Most recently, I lead social strategy, content, community management, and paid advertising for agency and client partners—owning everything from day-to-day execution and reporting to client relationships, creative production, and team leadership. My background spans both organic and paid social, with hands-on experience managing multi-platform campaigns across Meta, TikTok, Google, and local discovery platforms.

At the core, I’m a creative-leaning, data-driven marketer who thrives at the intersection of storytelling, performance, and community. I am passionate about helping brands show up authentically, consistently, and strategically in fast-moving digital spaces.