Smokeye Hill

Smokeye Hill Whiskey is an award-winning whiskey and lifestyle brand, as well as a client during my time at Lucky Break PR.

When I joined, LBPR had only had control of Smokeye’s socials for a couple of months, so we were working with a mostly-clean slate.

I got to lead the launch of multiple staple product lines including the Blue Corn Rye and Provisions (apparel line) across all major channels for both organic and paid socials.

During my time at LBPR, I generated a 150% increase in followers for Smokeye Hill, executed multiple successful influencer collaborations generating over 500,000 impressions, and directed multiple product and lifestyle content shoots.