The Willows

The Willows, presented by JFI Productions, is an immersive dinner-theater experience and one of LA’s top rated theater experiences, as well as a client of Lucky Break PR.

For The Willows, I executed ongoing paid social campaigns across platforms to drive ticket sales. Using a test-and-learn method, I created ad sets of 6 ad variants (2 visuals and 3 copy treatments) to test with the 7dc/1dv attribute.

This campaign proved to be a success, selling out tickets in a matter of weeks and generating an almost 3x ROI from a $7,000 ad spend.