Hims & Hers

At TubeScience, one of my primary clients was Hims/Hers, a dieting and health service. Our specific focus was on their new (at the time) GLP-1 subscriptions and ED treatments.

This was a learning experience in advertising for medications, and all of the guardrails and policies that come with the territory. Coordinating between legal, creative, and client was a big portion of my role, ensuring that we could continue to test ads and push boundaries without putting the client or agency at legal risk.

As a creative strategist, I wrote ongoing paid social campaigns for Noom that focused on iterating upon details within ads. Creating ad sets with set variables to test in both the visuals and copy, running them, analyzing results, adjusting a new set based on those learnings, and repeating.

This format is what informs my paid social work today, and proved to be effective for Noom as well. For Noom, I generated over $300K in ad spend, with a wide variety of campaign objectives.