Noom

At TubeScience, one of my primary clients was Noom, a dieting and health service.

As a creative strategist, I wrote ongoing paid social campaigns for Noom that focused on iterating upon details within ads. Creating ad sets with set variables to test in both the visuals and copy, running them, analyzing results, adjusting a new set based on those learnings, and repeating.

This format is what informs my paid social work today, and proved to be effective for Noom as well. For Noom, I generated over $700K in ad spend, with a wide variety of campaign objectives.