Timeplast

As part of a Senior Creative Strategist interview process with DealMaker, I developed a full creative strategy for Timeplast's active Reg A+ equity crowdfunding raise — a post-revenue, water-soluble polymer company with 9,700+ investors and $10M+ raised across two oversubscribed SEC campaigns. The deliverables included a creative strategy brief, three production-ready ad concepts, and an AI workflow document. The brief was grounded in original research across the prior StartEngine campaign (including documented ad performance data showing product dissolution footage drove highest conversion), Kingscrowd analyst financials, investor psychology literature on equity crowdfunding behavior, and a competitive landscape analysis covering institutional-backed comparable companies Notpla and TIPA. From that research I built a two-pillar messaging framework — Credibility and Timing — and a three-segment audience model, then translated both into a structured testing framework of three distinct ad sets (a wordless <10-second dissolution demo targeting cold ESG audiences on Instagram Reels, a 30-second founder story targeting investor lookalike audiences on Facebook, and a static carousel delivering the financial thesis to cold investing-interest audiences), each testing one hypothesis with two controlled variables to produce 18 total ad versions with clean, readable data at the end of round one.