Owner.com

Owner.com is a $1B restaurant technology platform helping independent restaurants reduce reliance on third-party delivery apps. As part of a competitive interview process for a content strategist role, I developed a full content strategy built on a ground-up analysis of 377 Instagram Reels by identifying the structural patterns behind their highest-converting content and translating those findings into a four-bucket framework with defined KPIs, creative direction, and talent assignments. Deliverables included a scripted talking-head video, a short-form founder edit, and a brand carousel, all anchored in data and designed to scale toward Owner's 650K follower goal.